Writing by Brennan McCloud

Field notes from inside the work.

I write when an idea has earned its way out of a meeting, a product build, a customer site, or my own house.

Featured · Responsible AI

AI needs receipts, not just answers

Once software begins acting for people, a confident response is not enough. We need a clear record of what happened next.

6 min readRead the essay
Household Intelligence

What I mean by Household Intelligence

The home does not need another dashboard. It needs a layer that can hold context, coordinate work, and know when to ask.

7 min read
Household Intelligence

The home is an operations system with no operator

Modern households coordinate more work than many small businesses, but the operating layer is still a person carrying it all in their head.

7 min read
Point of View

The best AI will return attention

We have spent decades using software to extract more output from people. A more human ambition is to give some of their attention back.

5 min read
Responsible AI

What should an AI agent be allowed to do without asking?

Useful agents need room to act, but autonomy without explicit boundaries turns convenience into a trust problem.

8 min read
Operations

Fix the workflow before you add AI

AI can remove friction from a good operating system. It can also help a broken one fail faster and at greater scale.

6 min read
Operations

A notification is not ownership

Telling someone that work exists is not the same as assigning responsibility for getting it to a verified result.

6 min read
Operations

The status meeting is a symptom of an untrusted operating system

Teams keep asking one another for updates when the systems holding the work cannot be trusted to represent its current state.

7 min read
Field Notes

Software has to survive contact with reality

The clean workflow is not the product. The product is what remains useful when weather, people, old equipment, and incomplete information show up.

6 min read